Posts about the art, science, and process of marketing a game. Example topics include communication strategies, store pages, and media outreach.
I end up teaching one simple pitching trick often enough in consultancies that I'd thought I'd write about it: to ask yourself "would anyone ever claim the opposite"?
There are two marketing-related questions I get at least once almost every week in consultancy calls: "how do I start marketing my game" and "when do I start marketing my game".
This article contains 1 tip about 1 marketing subject, and 3 actionables.
How independent developers tend to start at the wrong end of marketing, and a more structural way of thinking about marketing.