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Marketing

Posts about the art, science, and process of marketing a game. Example topics include communication strategies, store pages, and media outreach.

Marketing Marketing

Marketing: A Plan For Beginners

There are two marketing-related questions I get at least once almost every week in consultancy calls: "how do I start marketing my game" and "when do I start marketing my game".

Marketing: A Plan For Beginners
Marketing Marketing

A Subjective Bullet Point

This article contains 1 tip about 1 marketing subject, and 3 actionables.

A Subjective Bullet Point
Marketing Marketing

Funnel

How independent developers tend to start at the wrong end of marketing, and a more structural way of thinking about marketing.

Funnel