Marketing
Posts about the art, science, and process of marketing a game. Example topics include communication strategies, store pages, and media outreach.
Anti-Bullet-Points
I end up teaching one simple pitching trick often enough in consultancies that I'd thought I'd write about it: to ask yourself "would anyone ever claim the opposite"?
Marketing: A Plan For Beginners
There are two marketing-related questions I get at least once almost every week in consultancy calls: "how do I start marketing my game" and "when do I start marketing my game".
A Subjective Bullet Point
This article contains 1 tip about 1 marketing subject, and 3 actionables.
Funnel
How independent developers tend to start at the wrong end of marketing, and a more structural way of thinking about marketing.
Fear your customer
I run a creative business. In fact, I make entertainment. One of the most common discussions I face on social media is the idea that I should not put politics into my work, and that I should not use my platform to talk about politics. I should not talk about
A pitching masterclass through No Man's Sky
Over the past few days, my constant No Man’s Sky ramblings on Twitter have led to a number of interviews from domestic and international press about the game. One thing that really caught me off-guard was just how hard it is to pitch No Man’s Sky. I decided
