My goal is to make games, pay rent, and help others do the same.
If your goal is similar to mine, Levelling The Playing Field exists to answer the questions I get most frequently from my consultancy clients, and to help you avoid the issues I solve most often in their work or business.
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Anti-Bullet-Points
I end up teaching one simple pitching trick often enough in consultancies that I'd thought I'd write about it: to ask yourself "would anyone ever claim the opposite"?
Marketing: A Plan For Beginners
There are two marketing-related questions I get at least once almost every week in consultancy calls: "how do I start marketing my game" and "when do I start marketing my game".
Min-maxing
People often think that running a business means "minimizing risk while maximizing opportunity". I don't think that's a smart way to run a business, and especially not if you're relatively new to entrepreneurship. I say: pick one.
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