Blog
Marketing: A Plan For Beginners
There are two marketing-related questions I get at least once almost every week in consultancy calls: "how do I start marketing my game" and "when do I start marketing my game".
Min-maxing
People often think that running a business means "minimizing risk while maximizing opportunity". I don't think that's a smart way to run a business, and especially not if you're relatively new to entrepreneurship. I say: pick one.
Getting Feedback
Getting feedback is one of the skills that you'll hone and sharpen continuously throughout your career. Here are five basic tips that might help you process and gather feedback.
The Only Good Use Of Metacritic
Triage is an over-dramatic name, the process is ever-important, and it is rarely discussed. Let's fix that.
Publisher Contracts: Red Flags
Publishers can afford some really good lawyers. Time to learn a bit about what to look for.
A Subjective Bullet Point
This article contains 1 tip about 1 marketing subject, and 3 actionables.
Budget Viability
How realistic is your budget?
Time/Thought Loop
When is what? When is how?
Responsibility
How not defining responsibility can sink a great studio.
Funnel
How independent developers tend to start at the wrong end of marketing, and a more structural way of thinking about marketing.
