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General

On Bluf, and writing copy

A pattern most of us learn in school holds us back from writing clearly. Over the past few weeks, I've spent a lot of time discussing writing with clients: not games writing, but copy writing - for pitches, store pages, press releases, & everything else. One simple trick - to BLUF - could help out.

On Bluf, and writing copy
Ask Rami!

Ask Rami: The Ten-Thousands Rule

Rami reassures a South American developer on how much they can negotiate on a publisher deal before the publisher might walk away.

Ask Rami: The Ten-Thousands Rule
Production

One Way Doors

A lot of studios spend years making a bad version of a good idea - until they go and figure things out. It's not because their ideas or team are bad - it's because their development process does not have One Way Doors.

One Way Doors
Ask Rami!

Ask Rami: When the euphemism is bad enough.

Rami challenges and assists a development team that had a trusted team member quit over a team leads' behaviour.

Ask Rami: When the euphemism is bad enough.
Business

Pitch Stalling & The Risks of Publisher Feedback

Throughout 2023, the ecosystem for games has contracted significantly. That has made the practice of something I'm calling "Pitch Stalling" far more common, and as a massive risk to your game project, So what is Pitch Stalling, what dynamics create it, and how do you avoid it?

Pitch Stalling & The Risks of Publisher Feedback
Ask Rami!

Ask Rami: Don't roll the credits just yet.

Rami answers the question of a small development team that finds themselves stuck late in development with a roguelike that is too easy.

Ask Rami: Don't roll the credits just yet.
Management

Harnessing Regret

I know this is a development newsletter, but stick with me for a moment, and let's please talk about an old friend I have had to discuss a lot with various clients over the last year: regret.

Harnessing Regret
Business

Pitch Template

A bit of a different post, and it took a bit longer to put together. I hope you'll all agree it's worth the wait: a ready-made pitch template, with the blessings of folks working at several indie studios of all sizes, and folks working at two dozen publishers.

Pitch Template
Business

The Publisher's Lie

There's one lie between game developers that has been repeated so often, so frequently, that it has now become all but truth. It is a simple lie: publishers fund indie games.

The Publisher's Lie
Production

Milestones

In my consultancy I've received quite a few questions about how to set up your milestones for an optimal development cycle. Very frequently, these questions come from young producers, or producers moving into the games space from other industries - who are often taken aback by how different

Milestones