There are two marketing-related questions I get at least once almost every week in consultancy calls: "how do I start marketing my game" and "when do I start marketing my game".
People often think that running a business means "minimizing risk while maximizing opportunity". I don't think that's a smart way to run a business, and especially not if you're relatively new to entrepreneurship. I say: pick one.
Getting feedback is one of the skills that you'll hone and sharpen continuously throughout your career. Here are five basic tips that might help you process and gather feedback.
Triage is an over-dramatic name, the process is ever-important, and it is rarely discussed. Let's fix that.
Publishers can afford some really good lawyers. Time to learn a bit about what to look for.
This article contains 1 tip about 1 marketing subject, and 3 actionables.
How realistic is your budget?
When is what? When is how?
How not defining responsibility can sink a great studio.
How independent developers tend to start at the wrong end of marketing, and a more structural way of thinking about marketing.