Marketing
Posts about the art, science, and process of marketing a game. Example topics include communication strategies, store pages, and media outreach.
That Tricky Platformer About Climbing Mt. Anxiety But That's Not The Name Of The Mountain
On why that game about stamping passports is so successful.
Anti-Bullet-Points
I end up teaching one simple pitching trick often enough in consultancies that I'd thought I'd write about it: to ask yourself "would anyone ever claim the opposite"?
Marketing: A Plan For Beginners
There are two marketing-related questions I get at least once almost every week in consultancy calls: "how do I start marketing my game" and "when do I start marketing my game".
A Subjective Bullet Point
This article contains 1 tip about 1 marketing subject, and 3 actionables.
Funnel
How independent developers tend to start at the wrong end of marketing, and a more structural way of thinking about marketing.
